Lowa - Collection Spring / Summer 2013

2012-08-08

Innovation with Passion for Detail

Retail needs innovative products to be successful. And that’s exactly what LOWA is delivering in its Spring Summer 2013 collection. For the market leader from Upper Bavaria, its innovation lies in particular in the details. And details make all the difference.

Thus, LOWA simultaneously combines two innovative details in its successful alpine all-arounder, Cevedale Pro GTX®: One, LOWA’s asymmetrical upper construction „FlexFit-Synchro“ allows the boot to move in tandem (synchroneously) with the lower leg and, in this way, perceptibly improves comfort during wear and, two, LOWA’s Flex-Technology reduces walking discomfort caused by stiff boot materials in the ankle and instep areas with its freely moving lace hooks and loops. Together, these lead to unique comfort during the stride and a superior feeling on the smallest holds. This is only one example of the multitude of improvements that include everything from new midsole construction to modified lasts to new outsoles.

On the other hand, one completely new development is for example, the innovative style Innox GTX® Lo. Positioned as a multi-functional model in the ATC Collection, the Innox GTX® Lo also provides the functional details that allow it to look good for outdoor fitness activities.

Never has it been so important to continue to promote successful, albeit already well-accepted, trends. For example, the recent trend Speedhiking continues to be a hot topic. With that in mind, LOWA will also launch new styles for Spring Summer 2013 for this athletic form of hiking.

One consistent and sustainable development amongst past trends will be celebrated with the 15th anniversary of the Renegade boot with its newest model. For this occasion, the successful style will be released in a limited edition of powerfully striking colours – only available for a short time.

For the Spring Summer 2013 season, LOWA will introduce climbing shoes for the first time. With this step, LOWA now has a complete range of footwear for all things alpine.

You’ll find details about LOWA’s innovative footwear offerings on the next pages.

About LOWA

LOWA is a worldwide supplier of outdoor footwear. The brand represents quality, perfect fit, functionality, innovation and tradition. In 2011 LOWA manufactured more than 2.1 million pairs of shoes achieving a 122 million Euro turnover. LOWA is the market leader in the German-speaking countries.

The company was founded in 1923 by Lorenz Wagner in Jetzendorf, Bavaria. The first letters of Lorenz Wagner gave the brand its name. The close cooperation with professional mountaineers, climbers, and extreme sport athletes constitutes an integral part of the company philosophy and underlines the brand's authenticity. LOWA stands by its headquarters in Jetzendorf, Bavaria, where the company still develops and produces climbing and trekking boots today. Further LOWA manufacturing facilities are in Italy and in Slovakia. LOWA has been a member of the Italian Tecnica group since 1993.

LOWA stands for sustainability. This sustainablilty is provided by long-lasting high-quality products manufactured in Europe complying with highest environmental standards and requiring only short tansportation routes on the one hand, as well as the appreciation and the fair interpersonal treatment of employees, costumers, trading partners and suppliers on the other hand. LOWA simply more...

For more Information

Press release 1 | Press release 2

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